Rice Water Peptides to enhance hair and skin care products!

Carrubba's Essential Rice Complex™ combines the benefits of rice-derived peptides with the nutrient-rich water remaining after macerating USA grown rice.

The term “Rice Water” has been Google-searched twice as much as it was 5 years ago and about 8 times as much as it was two decades ago. There is a large amount of exposure happening for rice water and its benefits.

More recently, rice water has become a viral sensation on Tik Tok and other social media platforms where accounts are gaining massive numbers of likes and views for videos in which they talk about the benefits that rice water has for their hair and skin.

Rice-derived peptides have been shown to have antioxidant activity, making them sought after in both skin and hair care. Rice water itself has a long history of imparting shine to hair and brightening complexions. Carrubba's Essential Rice Complex™ combines the power of both peptides and rice water in an ingredient that can offer protection and rejuvenation to both skin and hair.

All Bio-mass from the production of our Essential Rice Complex™ is composted and re-purposed within the Carrubba farming operations.

We looked at these recent viral trends of rice water and decided to make our own ingredient that utilizes the benefits of rice water combined with rice-derived peptides.