Essential Rice Complex™

Rice Water Peptides for amazing hair and skin!

Carrubba’s Essential Rice Complex™ contain the benefits of rice-derived peptides and the benefits of nutrient-rich water remaining after macerating USA-grown rice.

The term “Rice Water” has been Google-searched twice as much as it was 5 years ago and about 8 times as much as it was two decades ago. There is a large amount of exposure happening for rice water and its benefits.

More recently, rice water has become a viral sensation on Tik Tok and other social media platforms where accounts are gaining massive numbers of likes and views for videos in which they talk about the benefits that rice water has for their hair and skin.

Rice derived peptides have been shown to have antioxidant activity, making them sought after in both skin and hair care. Rice water itself has a long history of imparting shine to hair and brightening complexions. It can help heal dry skin, acne, rashes, and inflammation. Rice water can protect your skin from sun damage and is even known to have anti-aging benefits. It also has many hair benefits including treating dandruff and increasing elasticity.

Carrubba’s Essential Rice Complex™ combines the power of both peptides and rice water in an ingredient that can offer protection and rejuvenation to both skin and hair.

We looked at these recent viral trends of rice water and decided to make our own ingredient that utilizes the benefits of rice water combined with rice-derived peptides.